DUOLINGO DNA
Copy// Jacques Wortsman
Art Direction// Buchun Jiang, Harry Gurvitz
Your heritage says so much about you.
But what can you say about your heritage?
The best reason to learn a language
is to learn something about yourself.
To encourage students around the world to use Duolingo, we created an opportunity for them to get in touch with their heritage like never before.
We gave students the opportunity to discover their ancestry for free.
Sign up on Duolingo with a school email,
and receive a DNA test kit in the mail.
The results appear in-app,
along with tailored language packs.
Students now have DuolingoPlus for these specific languages,
free for life.