REALTOR.COMPATIBLE
“Jacques and Buchun’s ‘realtor.compatible’ concept is such a clever insight, drawing parallels between dating and real estate. I could see how this would be immediately actionable against our younger target audience on a platform like Instagram. Great work nailing the brief.”
— Mickey Neuberger, CMO at Realtor.com
Copy// Jacques Wortsman
Art Direction// Buchun Jiang
You need to consider different options,
occasionally get rejected, and avoid settling
until you find the one.
House hunting
is a lot like dating.
Realtor.com wants to remind people to put as much effort into looking for their dream house
as they do looking for their dream partner.
Flirtatious Audio Spots
Realtor.com wants to satisfy your deepest house fantasies. Whatever your preferences, on audio streaming platforms and radio, realtor.com lets you know there are available houses in your area waiting for you.
Dating Profiles
Homes need love too.
Single houses will have unique dating profiles on OkCupid, Hinge, Tinder and the like.
They’ll post their most flattering pics, describe their interests and what they want in a partner.
Meeting IRL
What good is dating if you can’t meet in person?
We gave houses raunchy real estate signs, inviting passersby to come and introduce themselves.
