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PENNINGTON CHALLENGES THE NFL TO FLIP ALL TURF TO REAL, SUSTAINABLE GRASS.
16 out of 32 NFL teams still play on artificial turf, despite its irreparable impact on players and the environment. So Pennington, a humble grass-seed company, challenged the biggest league in sports to #FlipTheTurf to a more sustainable grass field. What started as a simple petition on Change.org, became the dominating social conversation on Super Bowl Sunday—bigger than the game itself. Hell hath no fury like an angry football fan. THE PETITION
Playing on artificial turf is a dumb move. For the players, the planet, and the league’s pockets.
So we created a petition with the undeniable facts on Change.org.
SHAREABLE DATA
We also turned #FlipTheTurf into a hub for shareable turf data.
REALTIME RESPONSE
When the NFL’s top athletes got taken down by turf during Super Bowl, we responded in real time, and rallied the NFL's biggest asset behind our cause - the fans.
This lead top players, sports personalities and environmental groups to challenge the NFL on our behalf.A big play for an underdog grass brand.
